Rockstar Energy Open

At the Rockstar Energy Open 2025, I led the full-scale brand experience strategy, bringing the energy brand to life across sports, music, and lifestyle audiences. I managed end-to-end execution of consumer engagement moments—including immersive sampling programs, on-site photo opportunities, and integrated partner activations—that drove trial and created shareable fan experiences. My role centered on balancing operational excellence with creative impact, ensuring Rockstar Energy stood out as both a premium brand and a cultural catalyst throughout the event.

Role: Brand Experience Manager