Led the brand’s consumer activation by designing and building a replica snowboard shop with an in-house production team. Partnered with endemic brands and a local board shop to staff the space and provide free base waxes for event attendees. The activation featured limited-edition merchandise sales, a livestream lounge, athlete signings, and Rockstar sampling.
A one of a kind snowboard competition featuring top snowboarders in rail jams and a unique freestyle course, live music, art, and an interactive fan village, aiming to capture the cultural roots of snowboarding with a rider-designed course, coinciding with Breckenridge's Ullr Fest.
