Air & Apres

Directed Rockstar Energy’s sponsorship of Air + Après, blending action sports with music and nightlife culture. Delivered an immersive brand presence through sampling, athlete integration, and premium on-site activations that connected with fans in high-energy mountain environments. Elevated brand visibility by aligning Rockstar with a marquee ski and snowboard showcase, reinforcing its reputation as a driver of culture and lifestyle experiences.

Role: Brand Experience Manager