Formula Drift 2025 Season

Oversaw Rockstar Energy’s brand experience throughout the 2025 Formula Drift season, creating dynamic consumer touchpoints at every stop of the tour. Delivered large-scale sampling programs, premium branded environments, and interactive fan moments that amplified trial and loyalty among motorsport enthusiasts. Partnered with athletes, teams, and event organizers to integrate Rockstar Energy seamlessly into the culture of drifting, reinforcing the brand’s position as an industry leader in energy and lifestyle marketing.

Role: Brand Experience Manager